The Story of NuzRapCo:

The Vision of the Lobos

NuzRapCo. was born from the lifelong passion of Elvis Lobo, a musician whose journey began at a young age. Immersed in the world of music, Elvis grew from an enthusiastic performer to a professional artist, captivating audiences as part of renowned bands. Over the years, his love for music evolved into a calling to teach and mentor, dedicating a decade of his life to nurturing young talent and sharing his expertise as a trainer.

Elvis’s journey took a transformative turn when he ventured into media, where he became a vocal advocate for the therapeutic power of music. He championed its ability to heal, inspire, and unite people of all ages, driven by a deep belief in music as a force for good.

This dream gained even greater purpose when his wife, Soumia Lobo—a seasoned journalist with a talent for impactful storytelling—joined him in shaping a shared vision. Together, with their children, Jade Ann Lobo and Arthur Immanuel Lobo, they created NuzRapCo: a platform that harmonizes their collective passions for music, storytelling, and social impact.

For The Lobos, NuzRapCo. is more than a family endeavour; it’s a mission to use music as a medium to bring light to unheard voices, promote healing, and unite communities. It’s a testament to Elvis’s journey, blending his lifelong love of music with a meaningful cause, creating a legacy that resonates far beyond the stage.

Mission Statement

At NuzRapCo., we transform news into melody, amplifying voices through the power of music. Our mission is to reach every musician, from hidden talents to rising stars, offering them a stage where their art shines. By blending storytelling with rhythm, we uncover and celebrate the music within us all, ensuring no melody remains unheard and no voice stays in the shadows.

Our Vision

A world united in harmony, where music transcends borders, connects hearts, and inspires change. Guided by the universal language of melody, NuzRapCo. envisions a future aligned with the 2030 Sustainable Development Goals, fostering peace, inclusivity, and cultural solidarity through the transformative power of music. Together, we create a global symphony where every note counts.